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Small Biz Warning: Say No to Template Web Sites!Generic can be ok, sometimes, like when they save me from buying a $175 prescription at the pharmacy. When it comes to your business, generics are rarely a good thing. Especially when it comes to websites! So many small businesses are lured into the use of website templates purely as a cost savings. It's true that using a generic web template can save gobs of money, but it's also true that you get what you pay for. The truth is, you may never be aware of the negative impacts of a site template until it's too late. Here are a few compelling reasons to think twice before trusting your brand to a plug & play solution:A White-Out Warning for Email Marketing DIY'ers!!Do-it-yourself email marketers, beware! A new Yahoo mail feature could keep your next "Mega Sale 3000" blast from hitting your subscribers (besides a terrible headline like Mega Sale 3000). On a recent Yahoo Mail blog post, Rick Pal (Sr. Project Manager, Yahoo Mail) describes the new feature which allows Yahoo Mail users to filter out all incoming emails from senders not included in their address book with the push of a single "contacts" button!4 Things to Think! About When Buying MediaMedia buying is definitely a make or break discipline. Done well, it will have a tremendous positive impact on your overall advertising strategy. Done poorly, it will drain your resources, dilute the quality of your message and compromise your brand. Working with a local, trusted media buyer who understands your goals, your brand and the market is definitely the best way to safeguard your interests and get the most bang for your buck (shameless plug). Outside of using a third party, having a solid understanding of the fundamentals can definitely help protect you next time the sales rep from the local station comes knocking. Here are 4 simple concepts to get you started!Don't Give Your Promos Away!Now more than ever, incentivising current and new customers with money-saving offers is a good practice. Call it your own stimulus plan, loyalty incentives or good old fashioned bribery. However you brand it, special discounts are a great way to compel action without cheapening your brand. But how do you get the most value from your promotions while tracking their effectiveness?Improve Your Open Rate with Subject Line Segmentation!Recently, when reviewing the results of a segmentation experiment we ran with a client, we noticed something very interesting. Not only did our segmentation (3 groups - Realtors, Builders, Homeowners) produce dramatically improved CTR (300% increase), but also a greatly improved open rate (225%). How is this possible?Welcome to TAGlineNewness abounds at TAG this summer! New office, new website, new clients, new team members, new Coke machine and now a new blog, TAGline! So, you may be wondering what's so special about TAGLine. Maybe you're thinking, "Great, another corporate blog. Just what I need. Not!" We understand your possible skepticism, but bear with us for a sec so that we can tell you a little more about the purpose of TAGline. [[Click the link to read the full article.]] Looking for fresh ideas, valuable insight or a creative spark? Hop on over to our brand new blog, TAGline, or check out a sample right here. You can subscribe to receive posts via email or your favorite RSS reader.

TAGline is a collection of our own ideas, as well as great content from our favorite thought leaders from around the globe. So, rather than wasting half your day reading every advertising or marketing blog out there, just hang with us. We promise to keep you well informed, and we'll try to skip all of the confusing industry slang.

Feel free to join in the conversations any time by commenting on a post! Maybe you'll even share TAGline with a friend or coworker. That would be awfully nice!

Thanks from all of us at TAG.

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